La Liga has a new home in the USA
The phenomenon of watching a primetime La Liga match at 3pm can only be enjoyed on the East Coast of the United States, but it’s only been possible through beINSPORTS, a Qatari network and company that certainly has had its fair share of controversy through the years. However, Spain’s premier football league has made a deal with ESPN for the U.S. rights to their broadcasts.
The deal is worth $1.4 billion and will last until the end of the 2028/29 season. This is obviously a kind of power grab by ESPN, who already own the U.S. broadcast rights to Germany’s Bundesliga and Italy’s Serie A, while NBC owns the rights to England’s Premier League, while beINSPORTS retains the rights to France’s Ligue 1, something they will likely never lose, since the company’s CEO, Nasser al-Khelaifi owns PSG, Ligue 1’s reigning champion.
This move to have ESPN broadcast La Liga gives the league access to U.S. audiences in a much more prominent way, particularly for smaller clubs. Obviously, everyone knows about Real Madrid, Atletico Madrid and FC Barcelona, but having all 20 La Liga teams on ESPN stations and ESPN+ will shine much more light on smaller teams like Getafe and Osasuna, to name a couple examples.
Personally, I’m very happy about this. While I think having ESPN’s great team of announcers cover Spanish football, I’m also glad beIN’s Ray Hudson won’t be the English language announcer any longer. I watch all La Liga matches in Spanish anyway, but just hearing that I’ll never have to hear his high-pitched scream and sexual innuendos to describe goals again makes me smile.